Identity development

Designer, Art Director

With decades of experience in business, the partners behind Leadership Radio wanted to launch a media brand focusing on training to make better leadership accessible to all.

I worked with another designer, Chris Nash, to develop logo concepts that would convey stability and authority, but also dynamism and motion.

By combining letter shapes with the human form and playing off concepts of radio waves, I developed a logo that lent itself to a larger identity system encompassing social media, video, and offline uses. I delivered a brand package including the logo, typography, colors, and usage guidelines.